Karlo Tanjuakio

In order to address the climate emergency we are facing, several new green technologies are expected to make waves in 2022. These technologies are designed to help us replace some of the harmful activities that are currently harmful to the environment.

Having a competitive edge in business is crucial. While businesses no longer compete solely on price or product quality, marketing strategies have become as important as the products themselves. And yet, many ventures fail because they go about their marketing in too complicated a fashion — customers might not understand why they need to buy to be recognized, for example.

Regardless of their niche, businesses should always know who their customers are. This is because, without a good understanding of its customers, it will not be able to market itself effectively. One of the most effective ways to identify your ideal customers is by creating a buyer persona. This represents your perfect customer based on their various demographics and lifestyle.
You can create many buyer personas based on the data collected about your existing customers to help inform your mar...

In order to address the climate emergency we are facing, several new green technologies are expected to make waves in 2022. These technologies are designed to help us replace some of the harmful activities that are currently harmful to the environment.
Electric Vehicles
One of the most essential factors that experts consider when it comes to addressing the climate emergency is the reduction of our dependence on fossil fuels. One of the new green technologies expected to make waves in 2022 is ...

Most people who start a business are passionate about their work and have the drive to succeed, and the origin story of their brand will always resonate with those who built it. However, it’s important to remember that a brand’s story should be told with intention. This means ensuring the message is delivered to the right audience and the company is acknowledged as a brand.
Your company’s brand story is critical for succeeding in today’s competitive market. Here are four ways to ensure that i...

Changing times and priorities have made it clear that making money isn’t the only indicator of a company’s success. A company’s sustainability is one of the most critical factors. This issue should be a core part of its operations to ensure that it remains competitive and attractive to investors and customers. Today, these are the top companies making an effort to improve our environment.
HP
One of the world’s largest corporations, HP has several impressive environmental programs. Through its...

As technology evolves, so does entrepreneurship. Today, there are more opportunities than ever before to start and grow a business with the help of technology. From online marketing and sales techniques to innovative tools for managing and growing your company, technology has made entrepreneurship more accessible and efficient than ever before. Below are more ways technology is changing entrepreneurship.
Online Marketing and Sales
Thanks to the internet, businesses can now easily market and s...

Environmentally Friendly Business Practices
Businesses need to follow suit in a world where we are constantly told to make our surroundings more green. In the past few years, there has been an increasing number of companies going green to improve the carbon footprint of their business practices and provide a better work environment for employees. This article discusses how businesses can implement eco-friendly practices without sacrificing profit or productivity.
Embrace Biodiversity
To maint...

Most people who start a business are passionate about their work and have the drive to succeed, and the origin story of their brand will always resonate with those who built it. However, it’s important to remember that a brand’s story should be told with intention. This means ensuring the message is delivered to the right audience and the company is acknowledged as a brand.
Your company’s brand story is critical for succeeding in today’s competitive market. Here are four ways to ensure that i...

Changing times and priorities have made it clear that making money isn’t the only indicator of a company’s success. A company’s sustainability is one of the most critical factors. This issue should be a core part of its operations to ensure that it remains competitive and attractive to investors and customers. Today, these are the top companies making an effort to improve our environment.
HP
One of the world’s largest corporations, HP has several impressive environmental programs. Through its...

The Effects of Entrepreneurship on Mental Health
In the past decades, entrepreneurship has risen to be one of the fastest-growing careers in America. With this rising trend, one can only imagine many people turning to entrepreneurship as a viable career option. However, as with most skills or areas that are quickly expanding, there are still implications on mental health that arise from this profession.
Mental health is typically associated with an individual’s well-being, fitness, and abilit...

Solar power is a rapidly growing and worldwide phenomenon. Electricity from the sun has many benefits, but it also has some drawbacks and potential dangers. With solar power’s rapid rise in popularity in recent years, it’s essential to know its benefits and risks. Here is a summary of some of the pros and cons arguments for using solar power.
Pros of Solar Power
Eco Friendly
Fossil fuels are pollutants and release damaging substances like carbon dioxide into the environment but Solar energy, ...

Your lifestyle choices have an impact on future generations, so it is crucial to engage in sustainable practices for the good of planet Earth and the generations that follow us. But how do you get there? The first step is understanding what sustainability means.
Sustainability is the ability to maintain something at a certain level or condition. In other words, sustainability is about creating a system that can be maintained over time. This might include preserving natural resources, using re...

The new year is here, and that means it’s time for all of us to set new goals and make plans. This can be difficult for entrepreneurs because you’re constantly working towards your next venture, and your plans may not be set in stone. It may seem like there are no breaks in sight, but if you want to succeed, here are tips for running an effective business.
1) Set Goals
Although setting business goals seems like a no-brainer, many entrepreneurs are not successful because they don’t make their ...